THE ASK: What if Budweiser changed its slogan and brand image?

 

INSIGHT:

• ​Women make up 37% of weekly craft beer drinkers.

• Nearly 20% of breweries nationwide were co-founded by women.

• There’s a lack of female representation in beer advertisements that continues to uphold gender stereotypes.

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THE APPROACH:​

• Changing the slogan from "King of Beers" to "Queen of Beers".

• Going from a masculine brand image to a more feminine one.