THE ASK:

• Increase enrollment in Pre-School Gymnastics Classes.

• Increase local awareness of the benefits of early childhood movement education.

 

INSIGHT:

• Our primary target audience is mothers with children aged 1 to 4, who play a key role in making decisions for their families, especially regarding children's enrichment activities.

• These parents prioritize health-conscious living, community involvement, and early childhood development.

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THE APPROACH:

• Media Channel Recommendations

  • Facebook: Facebook ads are frequently displayed to users. For example, in Facebook video feeds, video ads appear between organic videos in video-only environments.

  • Instagram: Instagram inserts advertisements into the users’ feeds while they scroll through posts from their friends and family. 

  • Flyers: In a campaign targeting nearby families, physical flyers ensure the message reaches those who prefer activities close to home, complementing digital ads by building local awareness.

• KPIs:

  • ​For Facebook and Instagram: click-through rate, conversion rate, reach & impressions, engagement rate

  • For flyers: distribution efficiency and conversion tracking