Smart Smile

Strategy

THE ASK: How can people practice good hygiene even when traveling in more remote places?

INSIGHT:

• 14.4% of kids aged 1-17 have oral health issues.

• 65% of adults in the US reported oral problems.

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THE APPROACH:

• A smart toothbrush that combines four essential functions to improve dental hygiene: Perfect for travel and convenience.

• Toothbrush: Clean teeth and promote great dental hygiene.

• Built-in Timer: Times brushing time to guarantee the recommended amount of cleaning.

• Mirror: Allows thorough cleaning and a mirror when needed.

• Charging Port: The Portable phone charger is always accessible.

• With the help of our product, it's fun and easy for children to learn how to correctly brush their teeth and to make oral hygiene a natural part of their daily routine.

• We help adults develop a more consistent daily oral care routine to reduce dental issues. SmartSmile discreetly guides users on when to switch sides and how to perfect their brushing technique. The package will also come with a brochure on more dental hygiene tips and resources.