THE ASK: Turn Alix Earle's platform into the most eco-plugged-in account on TikTok.

 

INSIGHT:

• Alix Earle is an extremely popular beauty and lifestyle influencer.

• She reaches 69.3% of TikTok users.

• The fashion and beauty industries make up 8-10% of global greenhouse gas emissions.

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THE APPROACH:

• “Alix Earle wants you to get sustainable with her.” 

• Get young, impressionable TikTok users to actively fight climate change by rebranding Alix Earle as an environmentally conscious influencer who acknowledges her past mistakes and pledges to do better. 

• “The Alix Earle effect”: Earle has the power to influence millions.